Doctoral Researcher and Consultant
Seasoned marketing and renewable energy executive passionate about championing innovation, building systems and inspiring lives.
A researcher who’s spent as much time in boardrooms as in the archive.
I’m Michael — a doctoral student at Robert Gordon University, researching energy transition, hydrogen and applied AI. Alongside that, I work as a consultant, helping brands turn insight into demand and profit, and as a personal-leadership trainer, coaching leaders to lead themselves before they lead anyone else.
The thread running through everything is craft. Whether it’s a growth strategy for a challenger brand or a policy note for an energy client, the work has to hold up in a lecture theatre and move the needle on Monday morning.
Read the full story →Four practices, one operating system.
I keep engagements small enough to do the thinking myself, and structured enough that the work outlives the conversation.
- 01
Growth & Marketing Consulting
Positioning, demand generation and category strategy for founders and marketing leaders who need to move faster than their market.
For: Founders · CMOs · Growth teams
Learn more - 02
Renewable Energy & Hydrogen Advisory
Turning research on the hydrogen economy and energy transition into decisions operators, investors and public bodies can defend.
For: Operators · Investors · Policy
Learn more - 03
AI-Enabled Growth Systems
Designing measurement, content and workflow systems that use AI as a compounding advantage — not a novelty screenshot on LinkedIn.
For: Marketing ops · RevOps · Product
Learn more - 04
Personal Leadership Training
Coaching and workshops for leaders who want to lead themselves with the same rigour they expect from their teams.
For: Executives · Managers · Founders
Learn more
Numbers only mean something when they earn their place.
- 5+
- Years researching energy & growth
- 20+
- Brands, operators & institutions advised
- £X.Xm
- Attributable demand generated for clients
- 3
- Continents, one working style
Peer-reviewed · policy · press
Browse the full list →- 2025
preprint
AI-enabled growth systems: a framework for compounding marketing capability
Working paper — Robert Gordon University
- 2025
journal
Hydrogen adoption pathways in North Sea heavy industry: a mixed-methods study
International Journal of Hydrogen Energy
- 2024
journal
Behavioural drivers of low-carbon technology adoption in SMEs
Energy Policy
- 2024
conference
The category-of-one playbook: positioning as a compounding asset
Growth Marketing Summit, London
Have a brief? Let’s make it count.
Whether you’re shipping a growth engine, planning a hydrogen pilot, or figuring out how AI actually earns its keep in your organisation — a first conversation is always free.
Or, the direct route:m.akintayo@rgu.ac.uk