01About Michael

I help people think more clearly — then act on it.

I’m a doctoral student and consultant based between the United Kingdom and Nigeria. My working life sits at three intersections: energy and hydrogen,growth marketing and AI, and personal leadership.

I’ve found the same discipline that produces good research produces good marketing — and the same discipline that produces good marketing produces good leaders. The rest is craft.

02How I work

Three commitments the work is built on.

Rigour before rhetoric

Every recommendation earns its place with evidence — from lab, market or lived experience. No swagger without receipts.

Distinct over safe

A generic strategy is a slow way to lose. I take positions worth defending, and I say so plainly.

Craft is compounding

Small acts of care compound into a body of work worth trusting. That applies to a research paper, a landing page and a life.

03Trajectory

A short, honest timeline.

2023 →
Doctoral studies at Robert Gordon University, Aberdeen — energy transition, hydrogen economy and applied AI in growth systems.
2020
Founded independent consulting practice — growth strategy, marketing systems and demand generation for challenger brands.
2018
Personal leadership training programme — coaching executives, managers and founders on self-leadership.
2015
Cut teeth in growth marketing across FMCG, energy and financial services.

04Life & work

A few frames from the year so far.

On the road, working with a client team.

Speaking on renewable energy and growth.

Placeholder captions — swap for your own.

05Get in touch

Have a brief? Let’s make it count.

Whether you’re shipping a growth engine, planning a hydrogen pilot, or figuring out how AI actually earns its keep in your organisation — a first conversation is always free.

Email me Message on LinkedIn

Or, the direct route:m.akintayo@rgu.ac.uk