Peer-reviewed · policy · press.
A running record of the writing — academic and applied. Where the work is behind a paywall, DOI links resolve to the publisher.
2025
AI-enabled growth systems: a framework for compounding marketing capability
Working paper — Robert Gordon University ·
A framework distinguishing AI as tactic (single-model workflows) from AI as system (compounding, versioned, diagnostic growth infrastructure). Placeholder abstract.
Hydrogen adoption pathways in North Sea heavy industry: a mixed-methods study
International Journal of Hydrogen Energy ·
Placeholder abstract — replace with the published version. Explores drivers and constraints on hydrogen adoption in North Sea heavy industry through a mixed-methods design combining operator interviews and techno-economic modelling.
2024
Behavioural drivers of low-carbon technology adoption in SMEs
Energy Policy ·
Placeholder abstract exploring behavioural drivers of low-carbon technology adoption among small and medium-sized enterprises.
The category-of-one playbook: positioning as a compounding asset
Growth Marketing Summit, London ·
Conference talk on positioning as a compounding asset for founder-led and challenger brands. Placeholder abstract.
UK hydrogen market note: HAR rounds and the bankability question
Independent policy brief ·
A briefing for operators and investors on the bankability implications of the UK's HAR rounds. Placeholder abstract.
2023
Self-leadership: the pre-requisite skill no one teaches
The Business Times (Op-ed) ·
Op-ed argument on why self-leadership is the pre-requisite skill for effective people leadership. Placeholder text.